I work as a Communications and Marketing Consultant: I identify the customer's needs and I find the best strategy to satisfy them.
The core business of a company or a freelancer is transmitted by its brand that represents both his identity and his vision of the world.
Whether you're an entrepreneur, a freelancer or an employee, you have an 'image" that represents you. This image is made by what you are, what you did and how you did it, but it is much more than the sum of its parts: it is the resulting impression: the "Oh yes him/her! And you smile .. . or "Oh .... yes ... him/her... hmmm" and you turn your nose up.
Your image is your brand, what you show at your best when you apply for a job. My job is to make sure that your brand reflects your best features, those that make you different from the other competitors and that your customers are looking for.